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Upper Deck Entertainment Releases

SpongeBob SquarePants Trading Card Game

Carlsbad, Calif. (April 7, 2003) – Fans of the top-rated television show for kids 6 to 11, SpongeBob SquarePants, now have a new way to soak up all the fun with Upper Deck Entertainment’s April release of the new SpongeBob SquarePants Trading Card Game.

In the show, a square yellow sea sponge named SpongeBob SquarePants lives deep down in the underwater village of Bikini Bottom. SpongeBob lives in a pineapple and loves his job as a fry cook at the Krusty Krab, where he makes the tastiest undersea treat in Bikini Bottom – the Krabby!

In Upper Deck Entertainment’s zany SpongeBob SquarePants Trading Card Game, opponents attempt to convince the denizens of the deep that there is nothing finer than a delicious Krabby Patty!  SpongeBob’s boss, Mr. Krabs, is having a Deep Sea Duel to see who can convince the most people to eat Krabby, and the winner gets a lifetime supply.  Players assemble a team that will “katch” the attention of diners in various locations.  The player who “katches” the most Krabby Patty diners wins the game.

Playing cards have three distinct functions:

·       Location cards are locations in SpongeBob’s underwater world that the Krab Katcher must capture to win the game.

·       Strategy cards allow the opponents to battle against each other over Location cards.
·       Krab Katcher cards are played on Location cards in order to capture them.

The SpongeBob SquarePants Trading Card Game “Deep Sea Duel” starter decks (SRP: $10.99-$11.99) contain 30 Common cards and one Rare card.  

Players who purchase the “Deep Sea Duel” starter deck also will receive a bonus “Aquatic Amigos” booster pack, which players use to customize their deck. “Aquatic Amigos” cards require a player attempting to “katch” a location card to get help from a specific character. Related Strategy cards are included. The complete set contains 60 Common cards (8:1).  Insert cards include 20 Rare cards (1:1); 10 Super Rare (1:4); 10 Ultra Rare (1:12).

Upper Deck Entertainment is a division of The Upper Deck Company, the industry leader in quality sports cards and collectibles. Upper Deck Entertainment specializes in collectible card games and trading cards such as the wildly popular Yu-Gi-Oh! TRADING CARD GAME, Bionicle, Survivor, Medabots, Cardcaptors, and Disney trading cards.

“The SpongeBob SquarePants Trading Card Game gives players a chance to collect their own cast of animated characters and join in the show’s madcap adventures,” said Jerry Bennington, Upper Deck vice president of entertainment.

        “The SpongeBob trading card game really captures the humor and uniqueness of the show. Plus, some of the artwork and characters have never been seen before in products—so for die-hard fans, it’s a very fresh way to play SpongeBob,” said Jim Davey, Vice President of Toys and Marketing for Nickelodeon Consumer Products.

Nickelodeon, now in its 24th year, is the number-one entertainment brand for kids.  It has built a diverse, global business by putting kids first in everything it does.  The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines, music and feature films.  Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than seven consecutive years.  Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

The Upper Deck Company, LLC is a premier sports/entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts.  Founded in 1988, The Upper Deck Company, LLC is located in Carlsbad, Calif.