KONAMI DIGITAL ENTERTAINMENT DEBUTS NEW AD CAMPAIGN FOR
Yu-Gi-Oh! TRADING CARD GAME FALL & WINTER RELEASES
El Segundo, CA (November 2, 2010) – To support its new
fall and winter products, Konami Digital Entertainment, Inc.
(Konami) the maker of the best-selling Yu-Gi-Oh! TRADING
CARD GAME (TCG), has created three new TV commercials, set
to air up to the Thanksgiving shopping rush. The first
30-second commercial, just finishing its flight, introduced
the public to the Yu-Gi-Oh! TRADING CARD GAME Legendary
Collection and Structure Deck: Marik products; the second
will promote the second wave of 2010 Yu-Gi-Oh! TCG
Collectible Tins; and the third spot will feature the
upcoming Starstrike Blast 100-card booster set.
The first commercial, created by Konami in conjunction with
4Kids Productions, featured a montage of the Egyptian God
Cards, gathered together for the first time in the Yu-Gi-Oh!
TRADING CARD GAME Legendary Collection. The Collectible Tins
spot, dubbed “All the Action” by its creators at Syncretic
Media, features the Shooting Star Dragon and Red Nova Dragon
monsters in a fast-action Duel across the night sky. The
spot highlights the extraordinary power of the two
sought-after Secret Rare cards via fierce attack and roar
scenes between the larger than life Dragons. The third
commercial, produced in Japan, integrates Shooting Star
Dragon into a racing setting straight out of the Yu-Gi-Oh!
5D’s animated setting.
Selected versions of these commercials will feature the
original voice talent from the animated series, courtesy of
4Kids Productions. The first ad will feature the original
voice of Yugi from the classic animated series, while the
second and third spots feature Yusei from the current Yu-Gi-Oh!
The commercials will air on a mix of Disney XD, CW 4Kids,
Nicktoons, and (in Canada) the Teletoon Network.
• “Developing these television commercials made perfect
sense for our business”, says Yumi Hoashi, Konami’s vice
president of Card Business. “It’s a cost-effective medium to
reach both our hobby and mass market customers all at once,
it helps us to continue to build brand awareness in the all
important fourth quarter and it captures the essence of the
game - all in a succinct 30 seconds.”
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