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For
Immediate Release June 14, 2004 UPPER DECK CREATES NATIONAL TV SPOT TO SUPPORT POPULAR TRADING CARD GAME New York-Based Posnick + Advertising, Inc. Provides Creative For :15 Spot (Carlsbad, CA., June 15, 2004) - Upper Deck Entertainment along with Posnick + Advertising, Inc., have joined forces to create a national television spot designed to introduce youngsters to the widely popular Marvel Trading Card Game (TCG). The high-energy :15 spot begins high over New York city’s skyline as Spider-ManÔ and his arch nemesis Doctor OctopusÔ square off to battle, then cuts away to kids playing the newly released Marvel TCG. The television commercial, created jointly with Posnick + Advertising, a full service New York boutique, will begin airing nationally the week of June 14 for four weeks on Nickelodeon and the Cartoon Network. "We feel that through the use of television, we are able to effectively reach today's youth," said Kristy Watson, advertising manager for Upper Deck. "This commercial was specifically designed to show off the amazing Spider-Man and villainous Doctor Octopus from Marvel Comics’ huge library of characters as well as get youngsters excited to play Upper Deck Entertainment’s Marvel Trading Card Game." The Marvel TCG allows players to assume the identities of their favorite Super Heroesâ from the Marvel universe as they wage head-to-head battle against each other. Additionally, The Marvel TCG incorporates high-strategy gameplay, evolving game mechanics, and an extensive national organized play support system. For more information on Upper Deck Entertainment or the Marvel TCG please visit www.ude.com. About The Upper Deck Company The Upper Deck Co., LLC is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. Founded in 1988, The Upper Deck. Co., LLC is located in Carlsbad, Calif. For more information on the Upper Deck Company or to purchase products, visit www.upperdeck.com or www.upperdeckstore.com. About Posnick + Advertising, Inc. POSNICK + is an advertising agency with unparalleled experience and success in the youth market for over 20 years. From pre-school to parents, tweens to teens, Winnie the Pooh to Resident Evil 2, they have created and produced over 500 commercials including classic hits of Star Wars and Playskool as well as some of the largest sellers of the past seven years - Gigapets, Furby, Pokedex, Poochi, Hit Clips, Care Bears and Yugioh. POSNICK + is located in New York city. About Marvel Enterprises, Inc. Marvel Enterprises, Inc. is a leading global character-based entertainment company that has developed and owns a library of more than 4,700 characters, which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel’s creative team also supports the creation of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel’s Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information visit http://www.marvel.com. Super Heroes is a co-owned registered Trademark.
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