April 9, 2008 (Arlington, TX) – Score
Entertainment, a leading manufacturer of premium
trading card games, is preparing for the release
of the Bleach Trading Card Game’s fourth set,
Bankai, with a marketing campaign that includes
print, online and TV advertisements.
The Bleach TCG commercial will air on Adult Swim
starting the week of April 16th, one week after
the release of the Bankai expansion set. The
commercial features the voice of Johnny Yong
Bosch, the voice behind Bleach’s protagonist,
Ichigo Kurosaki. Outtakes and a bonus interview
with Bosch will be available on the Official
Bleach TCG website.
In addition to the TV commercial, Score
Entertainment is launching an online ad campaign
on the Adult Swim website, as well as on Anime
News Network and TCGPlayer.com. Print ads are
running in Anime Insider, Scrye, SHOJO BEAT and
SHONEN JUMP, and will focus on the release of
Bankai and organized play events in 2008.
The Bleach TCG, whose license is granted by VIZ
Media, releases the Bankai expansion set in
April 2008. For card previews, message boards,
tournament schedules, card libraries and more
visit www.OfficialBleachTCG.com. For more
information on BLEACH please visit
www.bleach.viz.com.