POKÉMON LAUNCHING ONLINE TRADING CARD GAME EXPERIENCE WITH POKÉMON TRAINER CHALLENGE

BELLEVUE, WA—February 15, 2011—Are you a Pokémon™ Trading Card Game player? Perhaps you’re looking to join the fun of the Pokémon TCG for the very first time? Whether you’re a Pokémon TCG pro or new to trading card game play, get ready for a completely interactive online experience: Pokémon Trainer Challenge, coming from The Pokémon Company International in April! This all-new online version of the Pokémon Trading Card Game (www.pokemontcg.com) will initially feature three preconstructed Pokémon TCG decks for you to choose from in order to battle against fourteen virtual Pokémon TCG players in three Leagues, all of which replicates real-world game play and strategy.

Adding to the fun of Pokémon Trainer Challenge, fans can purchase the brand-new Pokémon TCG: Black & White preconstructed decks on April 6 at major retail stores nationwide and unlock an identical virtual deck to battle with in the online world! After Pokémon Trainer Challenge launches, exciting features and additions will be added in the months to come, including the opportunity to play future preconstructed decks in the online game.

In order to play with the new Pokémon TCG: Black & White preconstructed decks in Pokémon Trainer Challenge, players will need to create a free Pokémon Trainer Club account that is easily obtained at www.pokemon.com/us/account/login.