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For Rent

Pojo.com's Yu-Gi-Oh! Interviews
My Interview With Lady UDE Employee
Julia Hedberg

By Ally
5.29.07

 

First things first I like to thank Bill for putting this interview up.

 

Pojo Screen Name: http://www.pojo.biz/board/member.php?u=25210

 

Ally: Before we get started with the interview I like to thank you for taking some time out to do this interview with me. My first question is what is your full name?

 

Julia: Julia Hedberg

 

Julia: Well, I have a middle name but I only use it for like the bank and what not.

 

Ally: You won't tell the Pojo readers the middle name will you? :P

 

Julia: Hehe.

 

Julia: Pierce is my middle name.

 

Ally: That’s a cool name! Aye, can you tell the Pojo readers a little bit about yourself? Like what made you start Yu-Gi-Oh!?

 

Julia: Well, actually I started because I wanted a job on the original mall tour.

 

Julia: I knew a guy who worked for that marketing company on the Pokemon tours, and he mentioned the yugioh gig.

 

Julia: I figured "hmmm, I can learn another card game."

 

Julia: They needed people who had a tcg background, not just a marketing one, so I got hired.

 

Ally: How well did that turn out?

 

Julia: That was a GREAT job...I started out in the 'learn how to play' area, with the giant cards.

 

Julia: And apart from having to wear a terrible outfit (tour shirt and khaki pants) it wasn't bad.

 

Julia: Originally, they only had two people in the millennium puzzle, which is where you went to "duel the experts"

 

Julia: That was Ian Estrin, who works at ude now, and Chris Perillo.

 

Julia: That turned out to be a really popular attraction, though, so they added more people.

 

Julia: And chris left the tour, so there were several spots open.

 

Julia: I figured I’d try for one, so i had to duel a few people from UDE - particularly Kevin Teweart.

 

Julia: I did well enough that they put me in the puzzle, and it was great - I got to wear a skirt and sit down.

 

Julia: It really was a great job, though.

 

Julia: I got a ton of frequent flyer miles, made good money, and i guess got to be one of the first "names" in yugioh.

 

Julia: I even had a thread on pojo that was all about how to defeat me!

 

Ally: Do you remember where the thread is?

 

Julia: Wow, I have no idea.

 

Julia: They had my deck completely wrong, though.

 

Julia: It was probably in the general discussion?

 

Julia: My sn was just 'purity' back then.

 

Ally: Awwww do you know what month and year? Also what did you mean you played with giant cards?

 

Julia: Hm.

 

Julia: Month and year...

 

Julia: Probably early 2003?

 

Julia: It's all a blur.

 

Julia: It wasn't long after I’d moved into the puzzle, so i'd guess early 2003.

 

Julia: The giant cards were teaching aids we used in "exodia's training zone"

 

Julia: I really wanted to keep one when the tour was done, I wonder what happened to them...they were about a foot and a half by two feet I think.

 

Julia: We'd hold them up and talk about the different kinds of cards, and i remember there was a full set of Exodia that drove all the kids crazy.

 

Ally: Awww sorry that you didn't keep one. What happened after that? Meaning you went into Metagame; how you come of that?

 

Julia: There were a few of us from the mall tour who went to gen con to do judging and booth staffing, and I flew myself out to the first gen con so cal to judge.

 

Julia: This was when they were just getting a judge program going, with the level 2 test and all.

 

Julia: while I was at so cal I was approached by the guys putting Metagame together, to see if I was interested in writing for the site.

 

Julia: So I had to do a sample article and send it in, I guess they liked it cause they hired me.

 

Julia: And gave me the beginner column assignment.

 

Julia: The judge one was my idea, I pitched it to the editor in chief and he agreed to try it out, it was popular so I kept writing it.

 

Julia: I look at my archive list, and I can't believe I wrote that many articles over the years.

 

Ally: What were your goals when you first started writing for Metagame?

 

Julia: hmmm....

 

Julia: well, I knew I wanted to stay involved in the brand.

 

Julia: And I guess I liked the idea of being able to educate a lot of players - the game was still pretty new back then and a lot of people didn't quite know how to play.

 

Julia: It seemed like a good opportunity to me to do both of those, and it was work I could do in my spare time .

 

Julia: I don't know that I thought much farther ahead than that, actually.

 

Ally: What have you accomplished since then when you wrote for Metagame?

 

Julia: Let’s see.

 

Julia: Well, after with Curtis Schultz I’m the longest-running writer on the site, and I think had the most content up per month after Jason.

 

Julia: I did get moved up to doing coverage, not a lot of the staff gets to do that so that was an accomplishment.

 

Julia: And becoming a level 3 was nice too...I think I was the third or fourth one to pass the test.

 

Julia: I did a lot of judging in the Ohio Pennsylvania area, saw a LOT of the judges I worked with go on to become level 3's themselves, and then 2006 was a pretty big year for me judging wise.

 

Julia: I had a lot of good opportunists really.

 

Ally: Before I get into your judging accomplishments, do you think your articles helped the readers?

 

Julia: That's the overall feedback I go.

 

Julia: A lot of judges said they found those articles to be helpful, and actually a wide range of players liked the solid ground articles - I’ve had everyone from parents bringing a small child up to say hi and tell me that the articles helped them with their duels, to more experienced players saying they liked the chaining articles, or decided to try out a certain card because of something I wrote about.

 

Julia: I mean sure there were haters too, and people who dismissed my topics cause they weren't 'pro' enough; but I feel like I accomplished the goals of the columns.

 

Julia: Not everyone wanted to read about a new kind of deck every week.

 

Ally: Aye, sometimes you just got to ignore them. What type of decks did you write about?

 

Julia: I did articles about the structure decks, mainly.

 

Julia: I can't remember if I ever did a deck fix....I did one with my sealed deck once, from the sneak preview I went to.

 

Ally:  What was the sealed deck you did an article on?

 

Julia: Which set had saber beetle?

 

Ally: Uhhhh.

 

Julia: Shadow of Infinity.

 

Julia: It was the SOI sneak.

 

Julia: I got three saber beetles...those things are so great.

 

Julia: Actually Jason Grabher-Meyer was there too, he was visiting me and we went to the sneak.

 

Julia: I absolutely slaughtered him with saber beetles.

 

Julia: I went undefeated then went home and wrote an article about how to build a deck in sealed booster.

 

Julia: I think I’m better at sealed than constructed, really.

 

Ally: LOL well I'm glad you did well. Which article do you feel like you accomplished the most on? I mean what got through to the YGO players that read your articles?

 

Julia: Hmm....

 

Julia: I don’t know if there really was one particular one.

 

Julia: The 'how to appeal/deal with appeals' series were popular and I think very helpful.

 

Julia: I think (well, i hope) the articles that explained proper behavior at events and the policy documents were probably the best ones.

 

Julia: I don’t know that anyone else writes about that kind of thing on other sites.

 

Julia: Lots of cards of the day and strategy tips, not a lot of 'how not to ruin the event'.

 

Julia: And I don’t know, most of the judge ones were fairly helpful.

 

Julia: I did get a lot of positive feedback on the chaining series, I remember that.

 

Julia: So many articles ;_;

 

Ally: So many articles but really good ones! So tell the readers a little bit about writing at Shonen Jumps. What kind of experience is that?

 

Julia: Harried.

 

Julia: It’s a harried experience.

 

Julia: The events are supposed to have internet, but lately it seemed like no one really bothered about it.

 

Julia: So I’d try to sort that out while Jason did the pre event write up, and I checked people in for the scrub brush challenge, etc.

 

Julia: It’s a lot harder to generate good on the spot content than most people thin;, especially, when you're interrupted every minute or so by people who want to say hi, show me a deck, or ask me a question about the event (I guess I look like I know what's going on or something).

 

Julia: And of course I can't ever lose my temper or come across as irritated at someone, because that's bad for Metagame, the event, and ygo really.

 

Julia: And often the food is just terrible; I can't stand convention hall junk.

 

Julia: I did really enjoy it anyways, I liked talking to the readers, seeing players I knew  and talking to the judges, too.

 

Julia: Plus it was nice to know so many people read the content, even if they did complain a lot about it not being fast enough.

 

Ally: Yeah people do tend to complain too much, and they need to chill (this goes for the people that complain :/). You did do feature matches right and if so what feature match did you like that you did?

 

Julia: Hm.

 

Julia: I usually just did them on day two, although I did some at Atlanta, when I was the only reporter.

 

Julia: A memorable feature match....

 

Julia: I tend to like the ones where the duelists are enjoying themselves and talking back and forth, more so than 'famous players.’

 

Julia: I like seeing new people come out in the spotlight.

 

Julia: I think there was one at Collinsville, let me think.

 

Julia: Oh yeah! Andrew Fredella vs Carlo Perez, the semifinals.

 

Julia: I liked covering that one, Carlo was a lot of fun to watch and of course I’ve known Andrew for a while now.

 

Julia: It was rough beats on Andrew, but I enjoyed watching them play.

 

Ally: That's great! Can you tell the readers a little bit about how you like working with the other Metagame staff please?

 

Julia: Well I work with Jason a lot, obviously, and we get along pretty well.

 

Julia: He knows when I get snarly that I’m probably hungry, and I know when he gets snarly that he's stressed about the content not getting online fast enough.

 

Julia: I like working with Jerome, too.

 

Julia: Matt's done some feature match coverage; I haven't worked  on one with many others though.

 

Julia: There's a lot of good writers on there, and the new guys coming on  will work out really well, if think.

 

Ally: Yeah they do. Oh! Can you tell us a little bit about the Kuriboh stuff toy you made?

 

Julia: Oh! yeah...jason brought the original Kuriboh back from an event he covered in Mexico City.

 

Julia: He took it to nationals, and it turned into this funny photo gallery.

 

Julia: He had no idea it would be so popular!

 

Julia: So when I started doing the blog, I thought 'let's bring the Kuriboh  but the original one was...well, it was kind of not very nice, really.

 

Julia: cheap fur, etc.

 

Julia: So I thought I’d make a new one, and upgraded it to winged kuriboh.

 

Julia: I’ve still got a lot of the fur left over, and Kevin Tewart is still waiting for his plush kuribandit.

 

Julia: It took a day or so to make and people really seem to like it, but I have the pattern somewhere...people keep asking me for it.

 

Julia: Metagame might be running a contest soon to pick a new plush mascot.

 

Julia: The Winged Kuriboh now resides on top of my computer in my cubicle.

 

Ally:  What's a Kuribandit?

 

Julia: Its like, pirate kuriboh.

 

Julia: He looks AWESOME.

 

Julia: Kevin showed me a screen shot from the anime, kuribandit has fangs and a bandana

 

Julia: And an eyepatch, i think...i can't really remember

 

Julia: I wonder if kevin forgot about it.

 

Ally: Sounds cool! Well to stride away from metagame for a while. What made you want to try out judging for Yu-Gi-Oh!?

 

Julia: Well, the first judging i did was sort of part of the mall tour, at gen con indy.

 

Julia: Then I went out at so cal, to try and get a feel of what the program was going to be like.

 

Julia: But I guess the defining moment when i switched from player to judge, was the first new york regionals...I’d heard they were going to start running these, as a qualification to win nationals then go on to worlds.

 

Julia: And at the time, i was a pretty good player just from the amount of practice i had on the tour

 

Julia: I thought, 'hey, I bet I can qualify for nationals' and what do you know, the first regional was going to be held in New York.

 

Julia: It seemed like fate!

 

Julia: Then Alex Schwartzman, who owned the store in question, was introduced to me at the first gencon so cal, and immediately said 'oh, we're having a regional in January, we really need some judges'.

 

Julia: I thought about it a moment, shrugged, and said 'i'd be happy to come judge'.

 

Julia: It was all downhill from there.

 

Julia: Or uphill I guess, depending on how you look at it.

 

Ally: Wow interesting! How was it like judging worlds and what year was it?

 

Julia: well i actually judged at all the worlds after the first one - the first one they had was judged by ude staff

 

Julia: But I was there as part of the side events, they put a smaller version of the mall tour in as an attraction for the public.

 

Julia: But I went out to Anaheim to floor judge the next one, then went to Tokyo to floor judge the one after that, then actually got picked to head judge last year's.

 

Julia: It’s an interesting experience.

 

Julia: Konami was pretty much running the show for those two events, so there was a lot of double checking to make sure everyone was on the same page as to what we were doing,

 

Julia: The big challenge of worlds really is making sure that the different players can communicate with each other and with the judges and tournament officials....and it gets tricky because a lot of them aren't used to UDE tournament policy.

 

Julia: We've never had a really serious problem though, to the best of my recollection.

 

Julia: it is weird to see such a small event, though.

 

Julia: We had 32 competitors last year.

 

Julia: Deck checks are a challenge too, since the card lists are in all different languages.

 

Ally: Oh maybe you can clear on thing up. What if Japanese people can't speak English or read the English YGO! cards? How do they do get across that?

 

Julia: Well, we did have several from Japan and other countries who didn't speak english, and with alternate card art sometimes it was a challenge.

 

Julia: I found that for the most part, no one had many problems with knowing what cards were which and what they did - the few instances there was an issue, we'd get one of the translators over to read the card .

 

Julia: Players did pretty well with gestures, and a lot of the japanese players (even in the card shops i went to) use English phrases like 'go' 'set' 'attack' 'draw', etc. when they duel.

 

Julia: There were reliable translators for all the asian competitors, and several of them spoke very good English anyways.

 

Julia: All the European competitors spoke English too.

 

Julia: One of the guys from South America’s English was rudimentary, but everyone managed to make them understood.

 

Ally: Sounds like a lot of fun. How much fun did you have in Japan when you spent your time there?

 

Julia: Oh, I love going there. i went early this time, because indy was right afterwards and i like to do some shopping and sightseeing.

 

Julia: I buy stuff there bring it back and sell it in an ebay store.

 

Julia: We did take a big group of the players out to one of the malls on Odaiba,

 

Julia: In the summer there's a shonen jump shop that sells a lot of merchandise for the different comics,

 

Julia: So we took them there, and to the toys r us which is a great place to buy Japanese toys.

 

Julia: And to lunch at one of my favorite places to eat there, gonpachi.

 

Julia: They had a good time, I think, and got to see a bit of Tokyo and do some shopping.

 

Julia: Tokyo is a lot of fun; I need to go back sometime.

 

Julia: The first year i went, i stayed longer and took a side trip to nagoya, where they were holding the worlds fair.

 

Julia: And spent a day at the Poképark.

 

Julia: Apart from nearly being broiled to death by the weather, that was a once in a lifetime fun day.

 

Ally: Did you see the Angry Kuriboh at all while you were there, and I mean the card?

 

Julia: Oh, the rare one?

 

Ally: Yeppers.

 

Julia: Yup.

 

Julia: There’s a card shop we go to in Akihabara.

 

Julia: They've got one in the front case...it was REALLY EXPENSIVE.

 

Julia: Hehe, they had a 'world championship' lanyard there too.

 

Ally: How expensive?

 

Julia: It was like, over a million yen.

 

Julia: 11 grand?

 

Julia: About that.

 

Julia: Isn't that crazy?

 

Ally: O_O wow! Yeah it is.

 

Julia: But yeah, they had one and i got to see it...i feel so special

 

Ally: Hehe lucky! Well are you going to be at USA and Canadian Nationals this year?

 

Julia: I should be at us nats, as far as I know.

 

Julia: Canadian nats, I don’t think I will...Jeff Piroozhad is going.

 

Julia: He's with premier events so it's more his job than mine.

 

Julia: Hehe.

 

Julia: If there was a good airfare I’d probably go, I’ve been to all the other Canadian nats.

 

Ally: What countries have you been to that involve nationals?

 

Julia: Hmm.

 

Julia: Just the US and canada...if I was still with metagame i'd probably pester someone to send me to the european nationals this year.

 

Ally: Is metagame allowed to cover worlds?

 

Julia: I don’t know.

 

Julia: I think they might try and get permission to do so this year, I don’t know if it will happen.

 

Ally: Aye hopefully they do. Well I have to ask this did you play in a lot of regionals or just fun tourneys.

 

Julia: I’ve actually only ever played in one sanctioned event in my life...SJC Boston in 2005

 

Julia: Unless sneaks are sanctioned, I don’t think they are.

 

Julia: Well the tournament parts are, so I guess that’s two sanctioned events

 

Julia: I just always end up judging, i play casually with friends sometimes.

 

Julia: Now I can't play in sanctioned events!

 

Julia: Hehe.

 

Ally: Awwww :<. Alright were almost done! Can you tell the readers a little bit about your new job at UDE?

 

Julia: Sure.

 

Julia: let’s see, I’ve been in the office about a month, and still learning how everything works

 

Julia: There are a lot of departments and a lot of different things going on there...I’m mainly focused on revamping the demo team program, but I get pulled into other team's work too.

 

Julia: Like the judge program, and different OP programs.

 

Julia: So there's always more work to do than time to do it in.

 

Julia: it’s a nice work environment, though, but a bit of a shock to me since i've been self employed for so long.

 

Julia: It'll probably be a few months before I’ve gotten all the ground work put in for the demo team, but I’ll still encourage people to join if they're interested - I’m working on a lot of new ideas to promote the games to new players.

 

Julia: And putting in my input on programs for our current players, too.

 

Julia: Demo team members will get some interesting opportunities as the year goes on - for example, right now I’m looking for some people to do some training programs on basic Yu-Gi-Oh! concepts to Los Angeles area libraries

 

Julia: The volunteers we pick are actually going to get to come spend half a day or so at UDE, so we can get them up to speed on what they need to do.

 

Julia: who knows what might come up in other areas!

 

Ally: Sounds like the Demo team is working out for you. Hopefully you come over to my area haha. Anyways I like to thank you Julia for doing this interview with me. Can you please give some last minute advice to new players out there and a closing statement?

 

Julia: Advice to new players...hmm….

 

Julia: I guess I’d say trading card games are just that – games.

 

Julia: So play at the pace that's enjoyable for you - if you like the really competitive events go for it! If you would rather just build decks that entertain you and kick back with your friends, don't let anyone tell you you're not really playing.

 

Julia: It’s a game; don't let it get to the point where it isn't fun.

 

Julia: Closing statement…..

.

Julia: Join the demo team! Read the policy document! Please shower before attending the tournament! Thank you very much for listening:-).

 

Julia: Oh yes and please keep an eye on your personal possessions.

 

Julia: ;-)

 

 

 


 


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