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KONAMI DIGITAL ENTERTAINMENT DEBUTS NEW AD CAMPAIGN FOR Yu-Gi-Oh! TRADING CARD GAME FALL & WINTER RELEASES

El Segundo, CA (November 2, 2010) – To support its new fall and winter products, Konami Digital Entertainment, Inc. (Konami) the maker of the best-selling Yu-Gi-Oh! TRADING CARD GAME (TCG), has created three new TV commercials, set to air up to the Thanksgiving shopping rush. The first 30-second commercial, just finishing its flight, introduced the public to the Yu-Gi-Oh! TRADING CARD GAME Legendary Collection and Structure Deck: Marik products; the second will promote the second wave of 2010 Yu-Gi-Oh! TCG Collectible Tins; and the third spot will feature the upcoming Starstrike Blast 100-card booster set.

The first commercial, created by Konami in conjunction with 4Kids Productions, featured a montage of the Egyptian God Cards, gathered together for the first time in the Yu-Gi-Oh! TRADING CARD GAME Legendary Collection. The Collectible Tins spot, dubbed “All the Action” by its creators at Syncretic Media, features the Shooting Star Dragon and Red Nova Dragon monsters in a fast-action Duel across the night sky. The spot highlights the extraordinary power of the two sought-after Secret Rare cards via fierce attack and roar scenes between the larger than life Dragons. The third commercial, produced in Japan, integrates Shooting Star Dragon into a racing setting straight out of the Yu-Gi-Oh! 5D’s animated setting.

Selected versions of these commercials will feature the original voice talent from the animated series, courtesy of 4Kids Productions. The first ad will feature the original voice of Yugi from the classic animated series, while the second and third spots feature Yusei from the current Yu-Gi-Oh! 5D’s show.

The commercials will air on a mix of Disney XD, CW 4Kids, Nicktoons, and (in Canada) the Teletoon Network.

• “Developing these television commercials made perfect sense for our business”, says Yumi Hoashi, Konami’s vice president of Card Business. “It’s a cost-effective medium to reach both our hobby and mass market customers all at once, it helps us to continue to build brand awareness in the all important fourth quarter and it captures the essence of the game - all in a succinct 30 seconds.”