KONAMI DIGITAL ENTERTAINMENT GOES ALL OUT WITH A STELLAR LINE OF Yu-Gi-Oh! TRADING CARD GAME PRODUCTS AT THE LAS VEGAS GAME MANUFACTURERS ASSOCIATION TRADE SHOW

EL SEGUNDO, CA (March 9, 2011) – Konami Digital Entertainment, Inc. (Konami) announced today that the company will again be a sponsor of the Game Manufacturers Association’s (GAMA) annual tradeshow (GTS) and will exhibit a series of new Yu-Gi-Oh! TRADING CARD GAME (TCG) releases to further strengthen its position in 2011 as a trading card game powerhouse. These products will be showcased in the Konami booth (# 221) from March 14^th-18^th at Bally’s in Las Vegas.  

“We have always liked attending GTS as it gives us an intimate environment to meet with our hobby customers,” says Yumi Hoashi, vice president, Card Business for Konami Digital Entertainment, Inc. of the show. “We have many Yu-Gi-Oh! TRADING CARD GAME releases every year so it’s a great way for us to have one-on-one conversations with our retail partners and distributors. This allows us to really delve into the business and all that we offer the Yu-Gi-Oh! TCG community.”

Following on the heels of last month’s launch of the sold-out Storm of Ragnarok booster set, March 22^nd is the release of Storm of Ragnarok Special Edition (MSRP: $9.99). Eagerly anticipated by fans for its great value, this box offers a second chance for glory, with three booster packs of Storm of Ragnarok plus one of two Super Rare variant cards: Light and Darkness Dragon or Hand of the Six Samurai.

Sure to get Duelists and retailers talking as the second quarter commences, is the 2011 Duelist Pack Collection, available on April 5^th. This series of black-tinted mini- tins commemorates Yusei’s battles against the villainous Dark Signers on the Yu-Gi-Oh! 5D’s animated series. Duelists looking to collect some of Yusei’s favorite monsters, Spells, and Traps can recreate his game-winning strategies from TV with these collectible Tins. Each Tin (MSRP: $9.99) includes three packs of Duelist Pack: Yusei 3 and one pack of Duelist Revolution. Additionally, to represent the forces of darkness, each Tin also includes four Synchro Monsters used by Yusei’s adversaries, the Dark Signers. Three of these are Super Rare reprints of hard-to-find Synchro Monsters previously released. The fourth is a brand new, Secret Rare Synchro Monster, never before seen!

 

The third mighty Dragon of the Ice Barrier will be unleashed with the introduction of Trishula, Dragon of the Ice Barrier in Hidden Arsenal 4: Trishula’s Triumph on April 19^th. This all-foil set includes 59 brand-new monsters and the super-powered Dragon Trishula, who works well in any Deck. Hidden Arsenal 4 (MSRP: $3.99) even contains ten Dragunity monsters, including two Dragunity Synchro Monsters, making it a perfect match for March’s Structure Deck: Dragunity Legion.

 

Retailers will be busy in May when Duelists rush to stores to pick up the three new products that hit store shelves this month. It all starts with the battle of the ultimate Synchro Monsters against the ultimate anti-Synchro machines in the Extreme Victory booster set on May 10^th. Extreme Victory (MSRP: $3.99) takes Synchro Monsters to their ultimate extreme with the new T.G. (Tech Genus) monsters. T.G. Decks are specially designed to crank out Synchro Monsters at a fast and furious pace. And they can do it repeatedly. Duelists can also put the smackdown by utilizing Meklords, a vast army of extremely hungry Synchro-killing machines. When they see a Synchro Monster, they simply devour it and use its powers for themselves! This set also includes new cards for many popular championship Decks, including Gladiator Beasts, Blackwings, Six Samurai and more. It’s the set for Duelists who don’t just want a victory – they want an Extreme Victory!

 

The Yugi & Slifer Sleeves (MSRP $3.99) available on May 24^th will help Duelists protect all of their new spoils. These high-quality card sleeves celebrate the groundbreaking Battle City storyline, by pairing-up Yugi with his first Egyptian God Card: Slifer the Sky Dragon! Battle City remains one of the most popular Yu-Gi-Oh! storylines ever created, so fans old and new will want to grab these Egyptian God Card sleeves while they can.

 

With a new Yu-Gi-Oh! animated series on the horizon which introduces an all-new kind of monster, fans will be sure to hurry to stores on May 31^st to get these revolutionary monsters that make their North American debut in the 2011 Starter Deck. Serving two roles, the 2011 Starter Deck (MSRP: $9.99) is designed to teach new players the ins & outs of the Yu-Gi-Oh! TCG and to teach current players about this brand new category of monsters.

 

On June 6^th Duelist Pack: Crow will help Duelists prepare for some sensational battles with the first 5D’s Duelist Pack to focus on Yusei’s friend and rival, Crow Hogan. Blackwing Decks have been one of the most popular Decks in North America for two years running and Duelist Pack: Crow (MSRP: $1.99) is the best way for everyone to jump on board the Blackwing bandwagon! This 30-card set features 25 of Crow’s most powerful Blackwing Monsters, Spells, and Traps along with five brand-new Blackwing cards. Even experienced Blackwing champions will want to get these new cards for their Decks!

Kicking off the summer in style on June 21^st and continuing the tradition of the Yu-Gi-Oh! TCG Gold Series, Konami will offer its annual new product exclusively for hobby retailers and distributors. This expanded and improved Gold Series item will also include the first for-sale exclusive Official Game Mat for the Yu-Gi-Oh! TRADING CARD GAME  something that retailers have been requesting for years!

With Konami’s help, retailers will be able to keep Duelists battle ready this summer with two July releases. First is the introduction of Hidden Arsenal Special Edition on July 12^th (MSRP: $9.99), which gives Duelists another chance at the first three Hidden Arsenal releases; jam packed into one epic product! Each Special Edition will also include one of two Variant Cards of a highly sought-after key card from the Hidden Arsenal monster themes. This is an ideal product for Duelists who haven’t checked out Hidden Arsenal boosters yet and want to give them a shot, or for those who missed these packs the first time around.

 

Secondly, all eyes are on the sky July 26^th as the heavens open, and the celestial fury of the planets themselves are unleashed with Structure Deck: Lost Sanctuary (MSRP: $9.99). This Deck gives Duelists control over the embodiments of the planets Mercury, Venus, Earth, Mars, Jupiter, and Saturn – plus the Sun itself! These mighty monsters key off of special celestial cards like The Sanctuary in the Sky and Divine Punishment. This 40-card, ready-to-play Deck is for Duelists who already know how to play, but are looking for a springboard to build a Deck of their own. (And also appeals to anybody looking for some good, clean fun by hurling planets at their opponents.)

 

For more information on Konami and Yu-Gi-Oh! TRADING CARD GAME, please visit www.yugioh-card.com.

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